Is Facebook Killing online automotive forums?
Posted: Mon Oct 26, 2015 9:51 am
A good read...
Is Facebook Killing Online Automotive Forums?
The big issue I see is there is a major shift to facebook but facebook is not adapting to accept that shift and creating ways to archive or search previous data easily. Or pin stuff and not have it auto hidden for that matter...
Another additional part I read on another forum...
Is Facebook Killing Online Automotive Forums?
The big issue I see is there is a major shift to facebook but facebook is not adapting to accept that shift and creating ways to archive or search previous data easily. Or pin stuff and not have it auto hidden for that matter...
Another additional part I read on another forum...
Agree, but I believe that this is a relative short term issue.
We were fairly immune to the impact of FB up until about a year ago. However I am already watching groups take a toll on each other. FB groups fracture communities which then further fracture themselves as personalities clash and someone feels they can create a new group (with the same content goal) better. Every day, another competing group with the same content appears. I just can't see that as sustainable.
FB's strength is in its convenience and its weakness is its content transience. In comparison, I believe a forums strength is its persistent content and volume of visitors.
Trying to find an informative "thread" in one of the plethora of FB groups in our sector is a nightmare because FB controls the order and visibility of the content. One day its there, the next minute, you can't find it . So while FB is constantly hosing out new noise to keep its users attention, my forums enjoy strong search engine results and a steady stream of new blood.
Finally, though I haven't looked to heavily into this, I believe FB users are aging. Demographics < 25 are in decline (while those over 55 are growing). My kids and their friends have no interest in having their group post liked by granny and gramps. And they are the internet majority of the future.
10 years ago, forums were the only decent way to engage each other. Now FB is. Tomorrow, something else will be. Its that next one I am more concerned with